REI has always been more than just a brand to me; it’s been a constant thread through the way I live, train, travel, and create. Being outdoors is where I feel most grounded and inspired, so getting to shoot in those environments feels natural rather than staged. Capturing products and brands I genuinely use and believe in, especially in real-world conditions, makes the work feel honest and alive. There’s a different kind of joy that comes from creating imagery while hiking, exploring, and moving through landscapes that actually demand performance and durability. Shooting outdoors isn’t just a backdrop for me. It’s what its all about! Working with brands like REI that share that ethos is what makes the process so fulfilling.
